APRIL Group shared updates on its impending range of new board products at Gulf Print & Pack 2024 last month, one of the leading print technology trade shows in the Middle East for printers and print service providers.
Held at the Dubai World Trade Centre, more than 250 exhibitors demonstrated their latest machinery, materials and software to regional buyers at the event.
Speaking at the event, Rohit Ghosh, Commercial Head of Paperboard, APRIL Group, said: “The timing is very good for us because we have just launched our new packaging board plant. . P We have received encouraging feedback from printers and packaging convertors during this event.
“At GPP we are showcasing products made with paperboard from our mill, such as different kinds of applications, cosmetic packaging, healthcare, food service packaging, popcorn boxes and cosmetic boxes. This creates a visual connection for the customers with what our products will look like”.
“Our new mill has been driven by the growth we are seeing in sustainable packaging. COVID accelerated the demand for packaging, and there are regulatory changes in some countries to shift from plastic to paperboard and fiber based packging alternatives . So, this is a timely investment by our group downstream into this new range of products”.
Mr. Ghosh also highlighted the extent of the company’s sustainability commitments. “Our paperboard is already PEFC certified. As well, we have our APRIL 2030 targets, which are in line with the UN Sustainable Development Goals. These include specific targets on renewable energy and the more efficient use of resources”.
“Our sustainability targets also include commitments to local communities. For example, we are committed to reducing stunting and eliminating extreme poverty within a 50 km radius of our operations. This is all in line with our Chairman’s philosophy: whatever we do first has to be good for the community, then the country, climate and customers, and then eventually it will be good for the company”.
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