Alicia Ryan, CEO of LSINC and Jamal H Maraqa of ProTechnology UAE, shared their experience at FESPA Middle East 2024. Alicia said: "We go to all the FESPA events. We have won awards at the events. This is impressive that they have started it here in the Middle East. The show has given good opportunities for everyone. Being in exhibitions is the reach; we need clients that we cannot reach on our own, even if we have salespeople under it to cover the market. We need a brand name for the event and a reputed organization behind it. It is also more interesting to be there. We aim to meet clients from all around the region, meet vendors from different countries to look also for our relationships and so on.
We are very happy with what we see at the FESPA Middle East. I'm very comfortable with our partnership with ProTechnology here. This is the first time I've done an exclusive with anybody. But when I met Jamal and learned about his company, it is definitely a company worth putting that much trust into, so I think it will be a phenomenal partnership."
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