Mehdi Berrada- Baby, Managing Director of ICON DIGITAL DMCC, in a conversation with PrintWeek MENA, said: "FESPA Middle East was an outstanding experience for us this year, thanks to the high quality of visitors and the exceptional professionalism of the show organizers. It truly stands out as the most professional printing exhibition in the entire MEA region, providing valuable opportunities to connect with industry leaders and showcase our latest innovations. The event’s well-organized structure and focus on industry excellence made it an unmissable highlight for our team.
"For the past 25 years, we’ve been manufacturing, selling, and installing cutting-edge digital printing systems. Our journey began with large format printing solutions, and over time, we expanded to include cutting and finishing machinery in response to our customers’ needs. More recently, we’ve embraced what we believe to be the most promising segments of digital printing—3D printing and digital textile printing using pigment ink. These technologies not only push the boundaries of what’s possible in the industry, but they also align with our commitment to sustainability, offering greener, more eco-friendly solutions for the future of printing. This year, we focused on showcasing groundbreaking digital technologies like 3D Printing and Direct to Garment Printing. We’re proud to say that we offer some of the best 3D printing systems in the industry, and we’re excited to announce that the first Massivit 3000 printer will soon be installed at an iconic printing house in Dubai. Additionally, our Kornit Digital printing systems are rapidly gaining traction across the MEA region, with several units already installed. These advanced technologies are enabling a range of applications that were previously unattainable. We’re also proud to feature our workhorse, the ICON Roll to Roll UV LED RTR printer. Over the past few years, this roll-to-roll printer has become the gold standard for quality and speed, with more than 120 units now installed throughout the region alongside with the ICON Hybrid series and the ICON True Flatbed series.
"Without any pretension, we can confidently say that the technologies we showcased this year were the true stars of the event. The attendance at our booth was overwhelming throughout the three days, and we couldn’t be more delighted with the success of our Massivit 3000 3D printer and Kornit Atlas Max Direct to Garment printers. The interest and excitement around these cutting-edge technologies confirmed their strong impact in the industry, and we’re thrilled to have had the opportunity to share them with such an engaged audience."