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AFRA East Trading Celebrates Successful Launch of Luxury Sp…

AFRA East Trading, in partnership with SONA Commercial and MyCordenons, proudly hosted the Afra Sona MyCordenons Night on October 9, 2024, at Voco Riyadh. The event marked the grand unveiling of four luxury specialty papers from MyCordenons, Italy, and saw an overwhelming response, with prominent personalities, businessmen, and industry technologists in attendance. This prestigious evening was an exciting showcase of innovative paper solutions for both creative and technical applications. The highlight of the night was the launch of myKingdom, myBoheme, myReef, and myRecyco – four exquisite papers that have set new benchmarks in the specialty paper market. "We are thrilled by the overwhelming success of the event and the positive feedback from our distinguished guests," said Mr. Mohammed Azam, General Manager at AFRA East Trading Est.            "The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this revolution." Attendees were impressed by the papers' unique aesthetics and versatile applications, which are set to transform how industries approach design, packaging, and printing. Each paper, from the regal myKingdom to the sustainable myRecyco, captivated the audience with its exceptional quality and craftsmanship. The event was not only a product showcase but also a platform for thought leadership and networking. Industry experts engaged in insightful discussions on how these cutting-edge materials can elevate projects and support sustainable practices across various sectors. AFRA East Trading’s successful partnerships with SONA Commercial and MyCordenons have been instrumental in bringing these high-quality products to the Saudi market. The event underscored AFRA’s commitment to pushing boundaries and leading the way in premium paper and packaging solutions.
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AFRA East Trading Celebrates Successful Launch of Luxury Sp…

AFRA East Trading, in partnership with SONA Commercial and MyCordenons, proudly hosted the Afra Sona MyCordenons Night on October 9, 2024, at Voco Riyadh. The event marked the grand unveiling of four luxury specialty papers from MyCordenons, Italy, and saw an overwhelming response, with prominent personalities, businessmen, and industry technologists in attendance. This prestigious evening was an exciting showcase of innovative paper solutions for both creative and technical applications. The highlight of the night was the launch of myKingdom, myBoheme, myReef, and myRecyco – four exquisite papers that have set new benchmarks in the specialty paper market. "We are thrilled by the overwhelming success of the event and the positive feedback from our distinguished guests," said Mr. Mohammed Azam, General Manager at AFRA East Trading Est.            "The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this revolution." Attendees were impressed by the papers' unique aesthetics and versatile applications, which are set to transform how industries approach design, packaging, and printing. Each paper, from the regal myKingdom to the sustainable myRecyco, captivated the audience with its exceptional quality and craftsmanship. The event was not only a product showcase but also a platform for thought leadership and networking. Industry experts engaged in insightful discussions on how these cutting-edge materials can elevate projects and support sustainable practices across various sectors. AFRA East Trading’s successful partnerships with SONA Commercial and MyCordenons have been instrumental in bringing these high-quality products to the Saudi market. The event underscored AFRA’s commitment to pushing boundaries and leading the way in premium paper and packaging solutions.
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Epson research in the UAE, KSA and Egypt reveals more people cite cli…

This year’s Epson’s Climate Reality Barometer captures the views of over 30,000 people in 39 markets to better understand global responses to climate change. Results reveal that respondents in the UAE, Saudi Arabia, and Egypt are among the world’s Top 10 most optimistic that climate change can be solved.  More people in the GCC and North Africa now cite climate change as a major global issue than any other – and that technology is seen as a key enabler in solving the crisis. Now in its third year, Epson’s Climate Reality Barometer is published as evidence grows of catastrophic climate change: with record high sea temperatures; record low levels of Arctic and Antarctic sea ice; and extreme climate events across the world. The increased focus on the environment due to events such as COP28 taking place in UAE this year is likely to explain many participants citing “Climate Change” (57% in the UAE, 43% in Saudi Arabia, and 62% in Egypt) among the top three pressing global issues, alongside “Rising Prices” (50% in the UAE, 60% in Saudi Arabia, and 62% in Egypt), and “Poverty” (42% in the UAE, 41% in KSA, and 39% in Egypt). Optimism about whether a climate disaster can be averted in our lifetime is seen at the highest global levels in the GCC and MENA region, with 79% of people surveyed in KSA reporting as optimistic – the highest rate of climate optimism across all 39 markets surveyed by Epson and far above the global average of 47%.  The UAE ranks seventh for the proportion of people surveyed who believe a climate crisis can be averted in their lifetime (66%), while Egypt is the fourth highest market for optimism (69%) among the 39 markets surveyed – behind only Saudi Arabia (79%), India (77%), and Kenya (75%). “With their youthful, technology-centric populations and government focus on increasing sustainability and adopting alternative energy sources, it’s refreshing to see the UAE, Saudi Arabia and Egypt among the Top 10 most optimistic countries about averting climate disaster,” said Neil Colquhoun, President, Epson EME.  “With COP28 in the UAE just days away, the focus must be on corporate and personal accountability to combat climate change.” The Epson survey also reveals the steps that individuals surveyed are taking now or plan to take in order to address climate issues, and the role that they want companies to play in doing so. In terms of personal commitments, UAE survey respondents plan to shift to a more sustainable lifestyle supported by innovative technologies; 57% plan to buy an electric vehicle (compared to 58% in KSA) and more than half (51%) plan to use renewable energy (49% in KSA).  Almost half of people surveyed in the UAE (48%) say they are planning to boycott unsustainable brands, as are 43% of respondents in Saudi Arabia, showing an increase in consumer awareness and its potential impact on buying behaviours. On the corporate front, survey participants in the GCC highlighted ways that companies can contribute to the fight against climate change.  Almost half of respondents in the Emirates (43%) said that investing in environmental technologies is the most important way for companies to combat climate change, compared to almost 49% in the Kingdom. 42% of respondents in the UAE are encouraging companies to improve their recycled and reuse of products and materials, while 39% of Saudi Arabia’s participants agree. Working together on climate change is key, according to Epson’s survey results: almost half (48%) of working people surveyed in the UAE plan to encourage their workplace to further its net zero strategy and almost a third (29% in the UAE and 29% in KSA) say encouraging employee participation in environmental activities is one of the most important things companies can do in the fight against climate change. “Epson’s Climate Barometer results showcase the importance of sustainability in the Middle East region, and the need for a green transition. As the survey shows, technology is an important enabler and Epson’s solutions are designed to deliver in a sustainable way with fewer resources, fewer replacement parts, and are easy to use. Epson aims to continue creating solutions that people need as they act to mitigate climate impact,” Colquhoun added.
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AFRA East Trading Celebrates Successful Launch of Luxury Specialty Pa…

AFRA East Trading, in partnership with SONA Commercial and MyCordenons, proudly hosted the Afra Sona MyCordenons Night on October 9, 2024, at Voco Riyadh. The event marked the grand unveiling of four luxury specialty papers from MyCordenons, Italy, and saw an overwhelming response, with prominent personalities, businessmen, and industry technologists in attendance. This prestigious evening was an exciting showcase of innovative paper solutions for both creative and technical applications. The highlight of the night was the launch of myKingdom, myBoheme, myReef, and myRecyco – four exquisite papers that have set new benchmarks in the specialty paper market. "We are thrilled by the overwhelming success of the event and the positive feedback from our distinguished guests," said Mr. Mohammed Azam, General Manager at AFRA East Trading Est.            "The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this revolution." Attendees were impressed by the papers' unique aesthetics and versatile applications, which are set to transform how industries approach design, packaging, and printing. Each paper, from the regal myKingdom to the sustainable myRecyco, captivated the audience with its exceptional quality and craftsmanship. The event was not only a product showcase but also a platform for thought leadership and networking. Industry experts engaged in insightful discussions on how these cutting-edge materials can elevate projects and support sustainable practices across various sectors. AFRA East Trading’s successful partnerships with SONA Commercial and MyCordenons have been instrumental in bringing these high-quality products to the Saudi market. The event underscored AFRA’s commitment to pushing boundaries and leading the way in premium paper and packaging solutions.
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Migrants Told: Stay in France or go back to your country

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STAR products

  • Agfa Avinci CX3200

    Avinci CX3200 is 3.2 m wide dye sub textile printer capable of printing on polyester-based textiles What is it? Agfa’s Avinci CX3200 is a highly reliable and convenient soft signage printer that can print directly to fabrics and onto transfer paper. It uses an off-line calendar unit to ensure perfect fixation. Agfa’s dedicated dye sublimation roll-to-roll printer will enable you to create vibrant, high-quality prints on polyester-based fabrics up to 3.2 m wide, including a broad range of in- and outdoor soft signage applications, as well as interior decoration. The Avinci CX3200 boasts a rich color gamut and delivers deep black, perfect solids, accurate spot color mapping and smooth tonal rendering that is particularly noticeable in skin tones. The Avinci inks are characterised by their flexibility, image longevity and outdoor resistance. They offer stable jetting performance and deliver the same high-quality results, batch after batch. An off-line calender unit fixes the color deeply into the structure of the polyester-based fabrics while evaporating the carrier fluid. When was it launched at what are the target markets? It was launched on June 22, 2021, and aimed at soft signage industry, sports wear, fashion industry and home décor. Avinic CX3200 is a 3.2 m wide Dye Sub Textile printer capable of printing on polyester based textiles. Does it replace an earlier product? It replaces the earlier model of DX3200. The Avinci CX3200 is driven by Agfa’s Asanti wide-format workflow software. Color accuracy is provided by the easy-to-use color management. Using  their Calibrated Print Mode feature, new media can be calibrated and profiled in less than 15 minutes, after which the new profiles can be used to guarantee print quality. Asanti controls and automates the entire printing process from file intake to finishing, maximising productivity. Its comprehensive integration of file handling, color management and preflighting guarantees smooth and error-free jobs. The web-based Asanti Production Dashboard offers a view on your running production. It summarizes the jobs produced and reports on quantity printed, media usage, ink volumes enabling you to control your production and to manage your print shop optimally. What is the USP? It allows you to print directly on textiles and capable of print on transfer paper media as well. Single person media loading and low inks consumptions are another features. High productivity and a robust design for reliable printing at all times, vibrant prints and a wide color gamut; fine detail rendering; extensive applications scope; low ink consumption; convenient operations and a fast changeover between jobs are another features. Avinci produces good results with a minimum of jetted ink. This low ink consumption is based on Agfa’s renowned Thin Ink Layer technology: a smart combination of particular ink characteristics and our Asanti workflow software algorithms that tune the ink quantities perfectly to the required image quality mode. What training and support are available? Full in house training and support available from Agfa UAE and Belgium. Complete and integrated solution are available for printer, inks, workflow software, worldwide service and applications support. How productive is it? It prints at speed of 250 Sqm per hr on express mode. Being able to print directly to fabric is easy and ideal for fast handling and for special applications such as flags, where print-though is needed. Transfer paper allows for super sharp prints, eliminates any set-off, and limits media waste to a minimum. In addition, it extends the application scope to sportswear and fashion garments, as well as home décor prints on non-coated polyester fabrics. What does it cost? How is it sold? The recommended retail price (RRP) is approximately $220k stand alone printer and requires a separate calendaring unit. How many are in use? Currently, the latest CX3200 are around 11 units around the world. Specifications 3.2m Dye sublimation Printer Kyocera print heads 4 colour printer CYMK Direct to garment capable to print on transfer paper Max speed of 250 sqm Stand alone printer Resolution up to 600 x 1800 dpi Media types: Polyester-based fabrics, or transfer paper used to create banners, indoor wall graphics, shop decoration, outdoor advertising, light boxes, trade show displays, flags and high polyester-based blends “Agfa Avinci CX3200  was launched in June 2021.”
    Aug. 2, 2022

    Epson – SureColor SC V7000 Flatbed Printer

    Epson's first UV large format printer offers exceptional image quality, Shihab Zubair What is it? The SureColor SC-V7000 is Epson's first UV large format printer, offering exceptional image quality. The V7000 is ideal for printing eye-catching retail and outdoor signage, window displays, hoarding panels, packaging, promotional goods, and décor products. It includes Epson’s Micro Piezo printhead with ten newly developed original inks, for accurate colour reproduction for spot and corporate colours. It allows businesses the flexibility to print on a range of media up to 80mm thick including acrylics, polycarbonates, PVC, glass, aluminium, metal, polyester, foam board, styrene, wood and stone. The printhead layout enables simultaneous high-speed printing and, with the 4-zone vacuum system, it offers real flexibility for production environments. When was it launched at what are the target markets? The Epson SureColor SC-V7000 was launched in April 2021 within the Middle East region, building on the success of Epson’s award-winning range of SureColor S Series signage printers. The V7000 allows sign and display makers to expand their portfolio of products, to deliver high quality, fast and reliable results on a variety of different media. Does it replace an earlier product? The SureColor SC-V7000 proudly marks Epson’s entry into the UV flatbed signage print market. As Epson’s first UV large format printer, it provides unique features to differentiate and enhance our offering to the signage market. Every feature of the Epson SureColor SC-V7000 has been designed with the customer in mind. This is a robust and affordable UV LED flatbed signage printer capable of fast and quality printing on a wide range of media – any type of surface, despite the size, thickness, or weight. This is in addition to Epson’s successful product solutions such as the Epson SureColor SC Series of eco-solvent and resin ink printers. For instance, for environmentally friendly organisations, Epson’s SureColor SC-R5010 Series has the capacity to include a resin ink solution, offering print service providers and creative design agencies the ability to produce a wide range of signage in a more sustainable way, without compromising on the results. For a larger ink capacity, Epson offers the SureColor SC-R5010L. What is the USP? The Epson SureColor SC-V7000 provides exceptional image quality, productivity, usability, and safety. With the unique Epson Micro Piezo printhead, the printer has ten newly developed original inks and 3-layer high-speed printing. It helps print with ease and safety with automatic measurement of media thickness, a multi-zone vacuum, and a printhead crash prevent function, Epson Edge Print, proximity sensors. What training and support is available? Epson manufactures all the components for the SureColor SC-V7000, including printheads, inks and software, in order to reach the consistent quality levels that our customers expect. The Epson Cloud Solution PORT is a cloud-based system from where you will be able to monitor equipment across several sites, or several printers across one site, from the production floor or remotely, and assist the control of production. This enables efficient production planning, increased uptime and enhanced support. Epson Production Monitor is part of the Epson Cloud Solution PORT suite of apps and allows you to examine the production status in real-time. If an issue occurs, it can be corrected efficiently with minimal disruption to the print run. How productive is it? The SureColor SC-V7000 enables businesses to print at high speed with a maximum print area of 2.5 metres by 1.25 metres. The printhead layout enables simultaneous high-speed printing, with white ink and varnish, without losing productivity. What does it cost? How is it sold? The recommended retail price (RRP) is around AED 330,563 (US $90,000) and it is sold through authorised partners in the Middle East. How many are in use? Currently two printers have been installed in the UAE, and we are scheduled to install a few more in December and further into 2022. Specifications UltraChrome UV 10-colour inkset Printing resolution of 720 x 1,440 DPI Outstanding print quality High-speed simultaneous printing even when using white, colour and varnish Printheads, ink, firmware and software with an ink tank capacity of 1,000 ml  Price from AED 330,563 “Epson SureColor SC-V7000 was launched in April 2021.”
    Aug. 2, 2022
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