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AFRA East Trading Celebrates Successful Launch of Luxury Sp…

AFRA East Trading, in partnership with SONA Commercial and MyCordenons, proudly hosted the Afra Sona MyCordenons Night on October 9, 2024, at Voco Riyadh. The event marked the grand unveiling of four luxury specialty papers from MyCordenons, Italy, and saw an overwhelming response, with prominent personalities, businessmen, and industry technologists in attendance. This prestigious evening was an exciting showcase of innovative paper solutions for both creative and technical applications. The highlight of the night was the launch of myKingdom, myBoheme, myReef, and myRecyco – four exquisite papers that have set new benchmarks in the specialty paper market. "We are thrilled by the overwhelming success of the event and the positive feedback from our distinguished guests," said Mr. Mohammed Azam, General Manager at AFRA East Trading Est.            "The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this revolution." Attendees were impressed by the papers' unique aesthetics and versatile applications, which are set to transform how industries approach design, packaging, and printing. Each paper, from the regal myKingdom to the sustainable myRecyco, captivated the audience with its exceptional quality and craftsmanship. The event was not only a product showcase but also a platform for thought leadership and networking. Industry experts engaged in insightful discussions on how these cutting-edge materials can elevate projects and support sustainable practices across various sectors. AFRA East Trading’s successful partnerships with SONA Commercial and MyCordenons have been instrumental in bringing these high-quality products to the Saudi market. The event underscored AFRA’s commitment to pushing boundaries and leading the way in premium paper and packaging solutions.
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AFRA East Trading Celebrates Successful Launch of Luxury Sp…

AFRA East Trading, in partnership with SONA Commercial and MyCordenons, proudly hosted the Afra Sona MyCordenons Night on October 9, 2024, at Voco Riyadh. The event marked the grand unveiling of four luxury specialty papers from MyCordenons, Italy, and saw an overwhelming response, with prominent personalities, businessmen, and industry technologists in attendance. This prestigious evening was an exciting showcase of innovative paper solutions for both creative and technical applications. The highlight of the night was the launch of myKingdom, myBoheme, myReef, and myRecyco – four exquisite papers that have set new benchmarks in the specialty paper market. "We are thrilled by the overwhelming success of the event and the positive feedback from our distinguished guests," said Mr. Mohammed Azam, General Manager at AFRA East Trading Est.            "The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this revolution." Attendees were impressed by the papers' unique aesthetics and versatile applications, which are set to transform how industries approach design, packaging, and printing. Each paper, from the regal myKingdom to the sustainable myRecyco, captivated the audience with its exceptional quality and craftsmanship. The event was not only a product showcase but also a platform for thought leadership and networking. Industry experts engaged in insightful discussions on how these cutting-edge materials can elevate projects and support sustainable practices across various sectors. AFRA East Trading’s successful partnerships with SONA Commercial and MyCordenons have been instrumental in bringing these high-quality products to the Saudi market. The event underscored AFRA’s commitment to pushing boundaries and leading the way in premium paper and packaging solutions.
1 of 46. >>
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Dhanya A K

AFRA East Trading Celebrates Successful Launch of Luxury Specialty Pa…

AFRA East Trading, in partnership with SONA Commercial and MyCordenons, proudly hosted the Afra Sona MyCordenons Night on October 9, 2024, at Voco Riyadh. The event marked the grand unveiling of four luxury specialty papers from MyCordenons, Italy, and saw an overwhelming response, with prominent personalities, businessmen, and industry technologists in attendance. This prestigious evening was an exciting showcase of innovative paper solutions for both creative and technical applications. The highlight of the night was the launch of myKingdom, myBoheme, myReef, and myRecyco – four exquisite papers that have set new benchmarks in the specialty paper market. "We are thrilled by the overwhelming success of the event and the positive feedback from our distinguished guests," said Mr. Mohammed Azam, General Manager at AFRA East Trading Est.            "The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this revolution." Attendees were impressed by the papers' unique aesthetics and versatile applications, which are set to transform how industries approach design, packaging, and printing. Each paper, from the regal myKingdom to the sustainable myRecyco, captivated the audience with its exceptional quality and craftsmanship. The event was not only a product showcase but also a platform for thought leadership and networking. Industry experts engaged in insightful discussions on how these cutting-edge materials can elevate projects and support sustainable practices across various sectors. AFRA East Trading’s successful partnerships with SONA Commercial and MyCordenons have been instrumental in bringing these high-quality products to the Saudi market. The event underscored AFRA’s commitment to pushing boundaries and leading the way in premium paper and packaging solutions.
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AFRA East Trading Celebrates Successful Launch of Luxury Specialty Pa…

AFRA East Trading, in partnership with SONA Commercial and MyCordenons, proudly hosted the Afra Sona MyCordenons Night on October 9, 2024, at Voco Riyadh. The event marked the grand unveiling of four luxury specialty papers from MyCordenons, Italy, and saw an overwhelming response, with prominent personalities, businessmen, and industry technologists in attendance. This prestigious evening was an exciting showcase of innovative paper solutions for both creative and technical applications. The highlight of the night was the launch of myKingdom, myBoheme, myReef, and myRecyco – four exquisite papers that have set new benchmarks in the specialty paper market. "We are thrilled by the overwhelming success of the event and the positive feedback from our distinguished guests," said Mr. Mohammed Azam, General Manager at AFRA East Trading Est.            "The response we received reinforces the demand for innovative, premium paper solutions in the region, and we are excited to be at the forefront of this revolution." Attendees were impressed by the papers' unique aesthetics and versatile applications, which are set to transform how industries approach design, packaging, and printing. Each paper, from the regal myKingdom to the sustainable myRecyco, captivated the audience with its exceptional quality and craftsmanship. The event was not only a product showcase but also a platform for thought leadership and networking. Industry experts engaged in insightful discussions on how these cutting-edge materials can elevate projects and support sustainable practices across various sectors. AFRA East Trading’s successful partnerships with SONA Commercial and MyCordenons have been instrumental in bringing these high-quality products to the Saudi market. The event underscored AFRA’s commitment to pushing boundaries and leading the way in premium paper and packaging solutions.
1 of 46. >>
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james Bond 50 50

Migrants Told: Stay in France or go back to your country

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STAR products

  • Star product: Zaikio Print Connectivity Platform

    What does Zaikio do? Zaikio is a “print-specific connectivity platform,” intended to allow everyone in the print industry to link their systems together, whether printer, software vendor or supplier. End-users can access its connectivity for free, though they can buy compatible Zaikio or third-party products through an app store. According to Zaikio’s partner success manager Karl Ciz, who will handle UK enquiries, it will allow “print-related data to be shared on a level playing field for the first time”. In simple terms, it’s an alternative to JDF that should allow user-level plug-and-play connectivity between systems from different manufacturers – JDF promised but never delivered plug-and-play.
    Aug. 2, 2022

    Star product: Sitma 1150-FP Fast Pack

    What does it do? Sitma’s introduction of the FP-version of its 1150 wrapping machine last year proved prescient in a way that couldn’t be predicted. FP stands for Fast Pack and this model is particularly suited to wrapping variable-sized ‘e-commerce’ goods for mail and courier delivery that have boomed this year. Sitma’s website points out that it can wrap packs of facemasks. The first 1150-FP to be ordered has gone to the US, to “one of the largest e-commerce companies in the world,” that Sitma won’t name but it’s easy to guess. The Fast Pack can also be used for conventional paper or film wrapping of direct mail and publications. When was it launched and what is the target market? Sitma is an Italian company. Its 1150 wrapping line was introduced in 2007 and is one of several wrappers in its range, offering different speeds and price points. All are sold in the UK though Engelmann & Buckham. The Fast Pack was announced last year as a new configuration, joining the existing 1150-FW-PK model, for either paper or polywrapping of printed media; and the PK dedicated to paper wrapping. Richard MacLean, the director at Engelmann & Buckham specialising in Sitma products, says that the Fast Pack is aimed squarely at e-commerce fulfilment, but could help existing DM houses branch out into fulfilment of items other than flat printed papers. Sitma has also recently introduced a dedicated e-commerce fulfilment polywrapper called e-commerce 2.0, which handles single or multiple items of varying shapes and sizes and forms bags around them on the fly. How does it work? The Fast Pack model is primarily intended to wrap using strong brown kraft paper as an automated replacement for hand wrapping or boxing of products, especially variable height flat items such as books, CDs and DVDs. White paper or polywrap can also be used, but is thought less likely in use. Items can be hand-fed on a conveyor into the wrapping area. In 2018 Sitma demonstrated a corobot load/unload unit offline at a mailing exhibition, and now lists this as an option for most of its wrap lines. A barcode reader is used to ensure data integrity with matching of the contents to outer addresses. A label printer-applicator or inline direct inkjet printer can be fitted for addressing and other personalisation.
    Aug. 2, 2022
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