Page 4 - PWM2024_February

NEWS PROFILE

“HP’s participation in the Saudi

Signage Expo is a strategic move”

S together the digital, printing, graphic and imaging indus-
audi Signage Expo is the only trade event that brings

tries in Saudi Arabia. Running for the first time on 5 - 7
March 2024 at the Riyadh International Convention &
Exhibition Center, it will attract senior decision makers
from the country’s retail, leisure, commercial, healthcare, tourism,
and infrastructure sectors. In an interview, Abdallah Aoude, Large
Format Pro Lead - Middle East And Africa of HP talks about HP’s plans
and preparations for the event.

1.What prospects do you see in the Saudi Signage Expo? Please
explain.
HP’s participation in the Saudi Signage Expo underscores our com-
mitment to the Saudi market. It reflects our dedication to being at the
forefront of technological advancements in digital printing, signage,
and sustainable decor. This event is a platform for us to demonstrate
our innovative solutions and how they align with the region’s evolving
development landscape. It’s an opportunity to connect with our cus-
tomers, understand their needs, and showcase how HP’s technologies
can help businesses grow.
2. What are your plans and preparations for the show? ize various industries, from advertising to design. We’re excited to engage
HP’s participation in the Saudi Signage Expo is a strategic move to directly with our customers and partners, gaining invaluable insights that
consolidate our leading position in the rapidly evolving Saudi Arabian will fuel our continuous innovation.
market. By showcasing our innovative, sustainable printing solutions
tailored to local business needs, we aim to maintain HP as a leader in 5. A few words about printing and signage industry trends in Saudi
digital printing technology in the region. This expo provides a unique Arabia
opportunity for direct engagement with key stakeholders, reinforcing HP commitment toward the Saudi Arabian Market is not new with
our commitment to the Saudi market and establishing HP as a syno-
nym for innovation, reliability, and practicality in the minds of our offices opened in 2001 and a strong local market network. The ambitious
customers. country Vision is very well aligned with HP commitment towards sustain-
ability. We believe this evolution should create tremendous demand for
3. Which major HP products will be showcased in the event? innovative solutions across many different sectors.
Currently, HP is channeling its efforts into highlighting our state-of- 6. What are your upcoming products/new launches?
the-art large format printing technologies. Our showcase encompasses
an advanced selection of printers and solutions, specially designed for During the upcoming Saudi Signage Expo, we are excited to introduce
applications in signage, retail, décor, and commercial spaces. Our pri- our latest innovation, the Gen 4 printers. This new series represents a
mary objective is to demonstrate the transformative impact of our significant milestone in HP’s commitment to technological advancement
products on business creativity and productivity. We are committed to and sustainability in the printing industry. Our Gen 4 printers incorporate
empowering sectors like advertising, retail, and design with tools that state-of-the-art technology that emphasizes not only environmental
not only drive innovation but also redefine the efficiency, sustainabil- responsibility but also enhanced efficiency and versatility in applications.
ity. 7. How does HP help its customers to thrive in the market?
HP empowers its customers to thrive in the market by providing innova-
4. The importance of HP’s participation in the expo for your activ-
ities in Saudi Arabia and the Middle East region. tive and reliable technology solutions tailored to their unique business
needs. Through a commitment to sustainability, advanced printing tech-
As a leading innovator in the large format printing industry, HP’s nologies, and a deep understanding of market trends. By offering exten-
presence at the upcoming expo in Saudi Arabia is a strategic move to sive training, exceptional customer support, and leveraging global insights
strengthen our foothold in the Middle East. This participation symbol-
izes our commitment to delivering cutting-edge printing solutions tai- with a local approach, HP ensures that its customers are not just equipped
lored to the unique needs of this vibrant region. Through the expo, HP with cutting-edge technology, but also the knowledge and support to fully
aims to showcase its latest technological advancements, offering an utilize these tools to their advantage. This holistic approach by HP enables
immersive experience that highlights how our printers can revolution- businesses to enhance efficiency, quality, and sustainability in their opera-
tions, positioning them strongly in a competitive market.
04 PrintWeek MENA February 2024 www.printweekmena.com