Page 7 - PWM2024_APRIL EBOOK

PROFILE NEWS

Driving Success: Sajeev Nair, Sales

Manager at MPS Company

C ongratulations on the success of the exclusive part-

nership between MPS Company and Fujifilm for
selling Apeos Series in the UAE. How this partner-
ship came about and what factors contributed to its
success?
It’s been an exciting journey. The partnership with Fujifilm
stemmed from a mutual understanding of the market needs and a
shared commitment to quality and innovation. We recognized
Fujifilm’s reputation for cutting-edge technology and their strong
presence in the printing industry. Leveraging our market knowledge
and Fujifilm’s exceptional products, we were able to create a synergy
that resonated with our customers, offering them top-notch solutions
tailored to their needs.

What strategies did you employ to ensure the successful
introduction and adoption of Fujifilm’s MFP machines in the
UAE?
Our strategy revolved around a few key pillars. First, we invested
heavily in educating our team about Fujifilm’s product offerings,
ensuring they were well-equipped to showcase the value and capabili- Sajeev, could you explain the significance of Fujifilm’s LED Print
ties of the MFP machines. Additionally, we focused on building strong technology, Super EA-toner in the context of the printing indus-
relationships with our clients, understanding their pain points, and try, and how has it contributed to the success of your partnership
demonstrating how Fujifilm’s solutions could address them effec- with Fujifilm in the UAE?
tively. We also placed a strong emphasis on after-sales support, ensur-
ing our clients receive ongoing assistance and maintenance to Fujifilm’s LED Print technology represents a significant advancement
maximize the performance of their MFP’s. in the printing industry, offering several key benefits that have contrib-
uted to our partnership’s success. In fact, LED Print technology utilizes
What benefits do Fujifilm’s Apeos Series bring to your cus- light-emitting diodes and with the use of LEDs as the image forming unit
tomers, and how do they stand out in the competitive market enables space and energy saving design also ensures high image quality
landscape? which reach the highest print resolution 1200dp x 2400dpi. This technol-
Fujifilm’s MFP machines offer a myriad of benefits to our custom- ogy reduces 57% electricity during printing compared to the conventional
ers, ranging from exceptional print quality and reliability to advanced laser printing technology. Fujifilm uses Super EA-Eco toner which has a
features that enhance productivity and efficiency. One standout fea- fusing temperature around 30 - 35˚C lower than the conventional toner.
ture is Fujifilm’s commitment to sustainability, with eco-friendly tech- This results in lower power consumption and achieves 54% reduction* of
nologies incorporated into their machines, aligning perfectly with the CO2 emission while using the products. Moreover, LED Print technology
UAE’s focus on environmental responsibility. Moreover, Fujifilm’s
continuous innovation ensures that our customers stay ahead of the is environmentally friendly, emitting less heat and producing fewer emis-
curve, with state-of-the-art solutions that evolve with their business sions compared to conventional printing methods, aligning perfectly with
needs. our commitment to sustainability. By leveraging Fujifilm’s expertise in
LED Print technology, we’ve been able to deliver innovative printing solu-
Sajeev, could you share a specific success story or memorable tions that meet the evolving needs of our clients while driving efficiency
experience that highlights the impact of Fujifilm’s MFP and cost savings.
machines on one of your clients?
One memorable success story involves a prominent Design In what ways do you anticipate the printing industry evolving in
Consultant in Dubai that was struggling with outdated printing equip- the coming years, and how do you envision MPS Company and
ment, leading to frequent downtime and compromised print quality. Fujifilm adapting to these changes?
Upon partnering with us and adopting Fujifilm’s Apeos Series, they
experienced a dramatic improvement in their printing operations. Not The printing industry is undergoing rapid transformation, driven by
only did they achieve higher print speeds and superior image quality, advancements in technology, changing consumer preferences, and grow-
but they also benefited from the reliability and durability of Fujifilm’s ing environmental concerns. Looking ahead, we anticipate a greater
machines, significantly reducing maintenance costs and downtime. emphasis on digitalization, automation, and sustainability within the
This success story not only exemplifies the tangible benefits of industry. MPS Company and Fujifilm are committed to staying at the fore-
Fujifilm’s products but also underscores the transformative impact front of these trends, continuously innovating, and evolving our offerings
they can have on our clients’ businesses. to meet the evolving needs of our clients.
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