Page 9 - PWM2024_APRIL EBOOK

GCC/LEVANT/AFRICA NEWS

HEIDELBERG’s
Inaugural Saudi Signage Expo new features

gets huge attention Boasting numerous inno-

vative features, the new
machine generation from
The first edition of Saudi experienced new products Heidelberger
Signage Expo was inaugu- and systems from top suppli- Druckmaschinen AG
rated by Naif Abdullah Al ers (HEIDELBERG) cuts costs,
Rajhi, Vice Chairman of the There has been a growing helps alleviate the skills
Board of Directors of the emphasis on sustainability in shortage, and improves print
shops’ sustainability.
Riyadh Chamber following a the signage industry, as busi- “The new Peak
nesses actively seek methods
ribbon-cutting ceremony at to mitigate the environmen- Performance Speedmaster
the Riyadh International tal footprint of their digital XL 106 cuts print production
Convention & Exhibition displays, printing equipment costs significantly, which
Centre (RICEC). In its inau- and other products. This makes our customers in the
gural year, the event is the trend is driving the creation commercial, packaging, and
largest in the Middle East for The largest show in Middle East for digital, print, graphics & imaging industries of energy-efficient displays label printing sectors more
the digital, print, graphics Busy aisles on Day 1 of the Construction, dmg events. and the integration of sus- competitive,” says Dr.
and imaging industries and event were a testament to the The event features products tainable materials into the Ludwin Monz, CEO of
run until the 7th of March increasing need for signage and services under six key signage industry. HEIDELBERG. “Compared
“From state-of-the-art digi-
2024. solutions in the Kingdom of sectors such as large format tal displays to advanced to the previous generation,
“We are thrilled to open Saudi Arabia, where compa- printing, signage, graphics, printing techniques and we expect users who produce
Saudi Signage Expo, facilitat- nies recognize the role imaging, digital marketing interactive signage solutions, packaging in the 70 x 100 cm
ing more than 5,000 buyers played by signage in enhanc- and gifts & promotional the exhibition hall buzzed format to achieve an increase
the chance to meet with ing brand visibility, commu- materials. The blend of local with excitement, facilitating in overall productivity of up
exhibitors and procure cut- nication effectiveness and and international exhibitors informed decision-making t o 2 0 p er c e n t . ”
ting-edge digital, print, overall customer engage- provides a veritable platform for buyers and empowering HEIDELBERG has the solu-
graphics and imaging materi- ment,” said Muhammed for business engagements for exhibitors to showcase their tion to this in the form of
als, equipment and services. Kazi, Vice President – over 100 exhibitors. Visitors expertise,” added Kazi. more speed and automation.
Innovative ‘Saudi Made’ HPE Vanguard Europe &

servers at LEAP 2024 TRANSILVAE deal

GRUP TRANSILVAE is
H e w l e t t P a c k a r d Vanguard Europe’s newest
Enterprise (HPE) has official partner. The strategic
announced the availability step will build on existing
of ‘Saudi Made’ HPE servers, synergies for both companies
following the opening of its to capitalize on new growth
new Riyadh production opportunities. The agree-
facility. In partnership with ment will cover sales, distri-
alfanar, HPE will produce bution, service, ink supply Partnership between brands
thousands of servers per and ongoing sales support. comprehensive range of wide
year from its market leading GRUP TRANSILVAE has
HPE ProLiant compute Hewlett Packard Enterprise (HPE) has made the announcement been a leading supplier of and super-wide digital print-
portfolio. The site employs a support and participation Saudi Arabia and further equipment and solutions for ing solutions. It offers a relia-
majority female workforce, from the Ministry of strengthen and diversify the graphic arts industry in ble authorized service,
enhancing HPE’s existing Communications and HPE’s global supply chain. Romania since 1991. The quality management, and
commitment to Saudization Information Technology, As part of the ‘Saudi Made’ company’s enduring philoso- control solutions tailored to
and Vision 2030. Having the Ministry of Investment, program, HPE’s servers will phy is rooted in honesty and the graphics and printing
already invested millions of Saudi Exports Development carry the ‘Saudi Tech’ logo. its commitment to integrity industry, enhancing effi-
The first facility of its kind
dollars, HPE and alfanar are Aut hor it y a nd t he in Saudi Arabia, the ground- is evident in its relationships ciency and productivity
in discussions about signifi- Communications, Space & breaking enterprise IT pro- with employees, partners, across the workflow. With a
cantly growing the output Technology Commission, duction site will produce and customers, fostering an strong focus on color man-
from the facility, as well as the new production facility thousands of HPE ProLiant environment of trust and agement, efficient printing
adding additional product will meet the growing DL360 and DL380 Gen11 constructive feedback. processes, and print quality,
lines. With sponsorship, demand from customers in servers per year. Its portfolio includes a it has invaluable expertise.

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