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FESPA MIDDLE EAST NEWS
Mimaki attends inaugural FESPA ME
Danna Drion, General see all we are getting enough action yet. People
Manager (Marketing) and requests on 3D; for instance, talk about it as a loss. But if
Marc Verbeem of Mimaki there’s a big technology hub you actually come to the
Europe B.V. had an exclu- here developing in Dubai, local print shop is not really
sive conversation with Saudi Arabia, we see that, convinced yet that it’s going
PrintWeek MENA during and we have the innovations
the FESPA Middle East and the machinery for the to that he has to do some-
2024 event in Dubai. Danna technology. thing. Not everybody did.
Drion said: “We had a very “At Mimkai, we are There are companies com-
busy show, a lot of building always early adopters. If you pletely they care about their
new relationships with cus- look back over the last 20 recycling and stuff like that.
tomers and prospects, and it years, we have always been But there are still loads of
was great to see so much “It was great to see so much interest for our products”: Mimaki the first one when it comes companies that say, oh,
interest in this region for our right away. So that is a trend that is also the reason why to certain technologies. Hey,
products and innovations. that we see moving, and as we think from a business if we’re talking about UV throw this away. I don’t, I
Being at the event with our you know, we have a few point of view, this could be report, talking about 3D, we don’t really care. So we’ve
partners and distributors products for that. this is not an emerging mar- are always trying to be aim- tried to give that message to
allowed us to enrich our “I think also if you look ket anymore, this will ing the number one intro- the West and say that it is
partnerships and to work into the markets, this region become a really established ducing new technologies. important that we all have
together on this great show, is really upcoming. We see a market. We see a lot of You saw our newest idea to take our share in every-
and we’re looking forward to lot of potential, also potential. If you look into about circularity sustainabil- thing. Not only the the
the future. together, of course made our what kind of specific cus- ity. printing world, also the rest
“Here we basically saw a partners here we have a long tomers of course we see tra- “If you look at sustainabil-
mix of customers. We also heritage already with our ditional but also banking, ity, it’s like we discussed of the rest of all the indus-
see a movement into more distributors, been our new investment bankers, and before, it’s a hot topic. So tries to take a share in the
UV, where people say that partners. We do a lot of busi- also traditional industry. everybody talks about it. But sustainability and become
no more lamination works ness development here. And There’s also a trend here we a lot of times, we don’t take more sustainable. “
“Canon has always been keen to attend big events like FESPA”
The inaugural FESPA product will push the bound- hesitate to participate
Middle East 2024 exhibition aries of photography to dif- always. If the brand is not
connected senior decision- ferent levels, but we cannot there, customers will always
makers from print and sig- announce it today. question why such a big
nage businesses with leading “Canon is a very big name brand is nothing. And we
OEM suppliers and distribu- in the region when it comes don’t want this question to
tors. On their participation,
Shadi Bakhour, B2B to printing when it comes to come at the flick of the
Business Unit Director, printing presses solutions moment in any mind of any
Canon Middle East, said: office solutions and so on. customer. Customers, after
“The beauty about the show For any customers and for all, need new technology,
is that it’s in the Middle East. any client who visits such a new ideas, new applica-
We were in big favour of par- “The beauty about the show is that it happens in the Middle East” big event as best and the rest tions, because the dynamics
ticipating in this event. The we are introducing the pack- on wood printing on furni- of the exhibitions that takes of the industry is changing
best part of it is that it’s hap- aging solutions for packag- place throughout the year, rapidly. And at a very fast
pening in our region. We all ture. So this is the second they will definitely look pace. If we just think about
can see how important is ing on demand. In addition one, and the third one is
this market to have a show to customized packaging, in photography. around for candidate. So it’s how to make the profit,
like this. We are showcasing addition, we are demonstrat- “We are launching a new all very evident and very without thinking of how to
here three different solu- ing interior decor. important for us to always contribute to the markets
tions. Number one is the Wallpaper signages and the product as well, we are going participate in such mega we are ends, then it’s not a
packaging. And the first time printing on metal printing to unveil it very soon. This events with events. We don’t good strategy.”
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