Page 5 - PWM2024_MARCH EBOOK

UAE NEWS

REGIONAL BRIEFS HP to participate in

The inaugural FESPA
M iddle East 20 24
ex hi bi t ion (29-31
January, 2024, Dubai more shows in the ME
Exhibition Centre)
co nne c t ed s e nior
decision-makers from The inaugural FESPA
print and signage Middle East 2024 exhibition
businesses with leading
OEM suppliers and (29-31 January, 2024, Dubai
distributors, and featured a strong programme of Exhibition Centre) con-
educational content, facilitating conversations on nected senior decision-mak-
investments, partnerships, and industry growth plans. 54% ers from print and signage
of visitors shared they were planning to invest at, or within
six months of, the show. Of those visitors who shared their businesses with leading
investment budget, the average was $205,000 per visitor, OEM suppliers and distribu-
with a collective budget of over $486 million. With a tors, and featured a strong
compelling line-up of over 150 brands, the event attracted programme of educational
a high quality audience of senior decision-makers, who content, facilitating conver-
accounted for 51% of visitors. A further 18% were influencers HP will be participating in a lot of shows this year in the Middle East
in the decision- making process and 78% of the audience sations on investments, part-
held top or senior level company positions such as owners, nerships, and industry lots of good quality possibili- everything that we do here at
partners, directors, managing directors, and managers. growth plans. During their ties. Dubai is a strong hub, HP. And importantly, what
Over the three days, the event attracted 3,146 visits from participation, Mike Boyle, where we get some traffic you can't see isn't less obvi-
over 2,500 unique visitors from 88 countries, including from many different coun- ous. HP and all of our part-
Bahrain, Egypt, India, Iran, Iraq, etc. SVP, Large Format at HP
Inc., said: It is very exciting to tries as well. ners have done their best to
Frimpeks was delighted be at the first FESPA Middle "We feel that HP has a very make sure that we get the
to host all its trusted Inks East event. Congratulations good assortment for new best outcome for our custom-
and Coatings regional to the entire team. It's always entrants. At the show, we ers. In the Middle East area,
partners from across CIS
region to join us for a good to see the vision to put displayed different products. we're going to be participat-
meeting and training this together. I think the The whole portfolio of textile ing in a lot of shows this year,
session in its Çorlu venue seems to work well. printers was there. So, we given the opportunity that's
Production Facility in We are starting to see good, had a nice representation of growing in the region."
Tekirdağ Turkey from the
5th-7th of February 2024.
Manager Burak Uçar and Sales and Business Development Brother to expand its activities
The meeting has been hosted by Çorlu Production Facility
Director Adalet Orhan. The meeting started with a tour of
the factory in Çorlu for the first time, whom Frimpeks has in the Middle East region
the factory. It was a sight to see so many distributors visiting
been working with for many years. During the visit, the
distributors had the chance to see the facility, production, Over the three days, the
product development processes, and Frimpeks’ state-of- FESPA Middle East 2024 in
the-art R&D Center. The meeting has been concluded with January 2024 attracted
a lovely Gala Dinner in Çorlu Hilton Hotel on the 7th of 3,146 visits from over 2,500
February.
unique visitors from 88
Umm Al Qu w ai n countries, including
Computer Forms (UAQ Bahrain, Egypt, India, Iran,
Forms), the flagship Iraq, Jordan, Kuwait, Oman,
co mp an y of t he Pakistan, Qatar, Saudi
diversified Al Faisal
Group, has inaugurated Arabia, and Turkey, besides "Middle East and North Africa is one of the fastest growing markets for us"
their latest Heidelberg the UAE. Folker Stachetzki,
Speedmaster CX 104 five Marketing Manager, presence here, in that progpower. And we have a
colour with coating Brother Industrial EMEA, region. This was the first GTX 600. We are increasing
printing machine. The step.
Speedmaster CX 104 explained: “The Middle East our activities here in the
opens up a wide range of possibilities – including navigated and North Africa is one of "The show was very good, Middle East we will have a
or autonomous production, ensured by intelligent support the fastest growing markets and we had very high-quality dedicated salesperson in
systems such as Intellistart 3 and the unique Intelliline. for us and there’s a trend visitors. We were very
Equipped with conventional and UV printing and coating to towards high volume, high- excited to exhibit, and it def- Dubai. And therefore it's
cater for a wider range of commercial and packaging very important here first of
products, the versatile Speedmaster CX 104 can easily handle quality print production. To initely won’t be the last all, to show our machineries
all materials, from lightweight paper to rigid carton stock for get into this market, there time. At the show, we are
packaging. “Even in high performance ranges with speeds of was a lack of shows and pos- focusing on our three DTG but also to get together with
up to 16,500 sheets per hour, it not only impresses packaging sibilities to demonstrate our machines means direct to the influencers. So it's also
professionals but the commercial and label printers as well," garment printing, we have important to get together
said Roger Nicodeme, General Manager at Heidelberg Gulf machines to a wider range of
LLC. people. Especially because one DGX Pro is the entrance with the decision-makers
we'd like to increase our model, we have one GTX and consumers."
www.printweekmena.com March 2024 PrintWeek MENA 05