Page 20 - PWM2025_MARCH EBOOK

NEWS PACKAGING

Herma launches new Esko
WebCenter
adhesive for security labels cessfully transformed and
Esko WebCenter has suc-

consolidated Mars’ global
artwork management work-
Herma has launched adhesion and extremely flow, enabling the confec-
63Spc, a new multi-layer high final adhesion. tionery giant to achieve
adhesive developed to turn ‘Here too, multi-layer process harmonization
conventional materials into technology allows us to sat- across its diverse product
easily applied security or isfy two seemingly contra- categories and locations.
tamper-evident labels by dictory requirements Jan De Roeck, CMO of
ensuring that seal labels can- perfectly,’ said Dr Stefan Esko, said the partnership
not be removed without Kissling, head of adhesive exemplifies how the right
being destroyed or leaving development and special packaging management
visible residue on the sur- coatings at Herma. technology can transform
face. The new 63Spc is charac- operations for global
Using conventional and, terized by a high final adhe- brands.
therefore, cost-effective The seal labels cannot be removed without being destroyed sion that seals labels that Torsten Ilse, global graph-
materials for security or cannot be removed even ics director at Mars, who has
tamper-evident labels on the advantageous multi- adhesive bleeding during from lacquered pharmaceuti- overseen the implementa-
many different types of layer technology. processing and, therefore, cal packaging and many tion, highlighted the strate-
gic importance of selecting a
packaging and products is The new adhesive with ensures a particularly high other polar and non-polar technology with deep CPG
now even easier: Herma has the designation 63Spc has level of process reliability. surfaces, such as paper, card- and packaging design exper-
switched its 63S adhesive, high internal strength Despite this, label printers board and even plastics and tise. The WebCenter plat-
which was specially devel- thanks to the multi-layer and users do not have to steel, without being form has improved Mars’
oped for this purpose, from technology. This practically make any trade-offs with destroyed or leaving visible artwork management work-
single-layer technology to eliminates the possibility of regard to the high initial residue on surface. flows.
IST America’s AI authentication Cyngient addresses

sales team technology tariff changes

IST America, one of the
global leaders in UV and Systech, part of Markem- As global trade dynamics
LED light curing technol- Imaje and Dover and one of evolve, Cyngient, a supplier of
ogy, has expanded its sales the leading providers of digi- inks, coatings and adhesives
team with the addition of tal identification and tracea- for labels and packaging, has
James Geren as technical bility software, has launched remained proactive in moni-
UniSecure ArtAI, an toring tariff developments
sales representative. AI-powered authentication that impact the industries it
With over 18 years of technology designed to safe- serves. Cyngient said its
experience in the flooring guard brands, ensure pack- approach is centered on inno-
industry, Geren brings a aging quality and protect vation, strategic sourcing and
wealth of knowledge in patients. Systech’s Unisecure ArtAI operational efficiency to offset Monitoring tariff changes
manufacturing processes, As a fully cloud-based soft- our commitment to provid- potential cost increases. By ing partner at Cyngient. ‘Our
new technology applica- ware as a service (SaaS), ing cutting-edge solutions to leveraging advanced formula- clients rely on us not just for
tions and sales develop- ArtAI leverages existing tions, supply chain partner- premium products, but for
ment. His expertise will packaging artwork and AI challenges ranging from ships and sustainability, it strategic support in an evolv-
support IST America’s applications – like machine counterfeiting and diversion continues to deliver its prod- ing market. To that end, we
growth, particularly in vision, machine learning to upholding the highest level ucts without compromising are constantly exploring crea-
expanding its presence in and neural networks – to of quality,’ said Sreedhar affordability. tive ways to maintain compet-
deliver real-time results and
‘We understand that fluctu-
key markets. forensic analytics that help Patnala, general manager at ating costs can create chal- itive pricing, whether through
Geren worked with combat critical challenges Systech. ‘ArtAI enables lenges, and we are committed enhanced efficiencies, alter-
some of the sector’s most for life sciences companies brands to quickly identify to helping our clients navigate native raw materials, or inno-
prominent global manu- and pharmaceutical brands. and resolve issues and roll these changes while main- vative product solutions.’
facturers. Throughout his ‘We are thrilled to intro- out packaging quality checks taining exceptional quality Wasserman believes that
career, he has successfully duce ArtAI, a ground-break- and counterfeit protection at and competitive pricing,’ says uncertainty shouldn’t stand in
led many initiatives. ing offering that underscores scale.’ Andrew Wasserman, manag- the way of progress.
20 PrintWeek MENA March 2025 www.printweekmena.com