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REVIEW NEWS





      Me & My: HP Indigo 100K




        Six years have passed                                            company to all-digital by   Heidelberg SM 74 litho per-
      since Crescent Press                                               2018 and its website slogan   fector press. It started mov-
      adopted its first B2 format                                        is now “The future of digital   ing into digital in 2013, with
      digital press, an HP Indigo                                        print”.               an SRA3 Ricoh, and the
      12000 (often written as                                             Edwards says: “We offer
      12K). As reported by                                               all types of products across   introduction of the B2 HP
      Printweek in 2018, this rep-                                       flat-sheet digital and wide-  Indigo 12K in 2018 marked
      resented £1 million out of a                                       format production – 98% of   the end of B2 litho for the
      total £1.5m investment that                                        orders are completed in   company. It still has a Ricoh
      also included five Horizon                                         house with the other 2%   Pro C7100 dry toner press.
      finishing lines.                                                   managed using an approved   Wide-format work was ini-
        Just a year ago the 12K was                                      list of trade finishers.” The   tially outsourced to Kings
      replaced by an HP Indigo   Team work: Crescent staff with the 100K press  company currently employs   Norton-based Abstract, but
      100K, which is not only a                                          20 people and has a £3.5m
      newer model but it has a dif-  The company’s website   wallets, A4 landscape bro-  turnover, with a goal to hit   as volumes increased it
      ferent emphasis on produc-  points out that sheetfed B2   chures, stitched and PUR   £4m over the next 12   decided to acquire Abstract
      tivity, according to customer   digital is still relatively rare  bound, broadsheets and   months.  and move its equipment to
      service manager Paschal   by comparison with SRA3,   posters above A3, all benefit   It was founded in 1997 by   Solihull. Abstract had an
      Edwards.              but there’s much more to   from considerable cost   Andy Matthews, who   older Agfa Anapurna UV
        “When the opportunity   the format than simply dou-  reductions when compared   remains managing director.   hybrid printer, but this was
      came to upgrade to the HP   bling-up  A3  jobs.  “The   with traditional and main-  It was originally in   replaced  by  first  an  HP
      Indigo 100K, along with our   Indigo 100K is ideal for pro-  stream digital production   Birmingham, as a one- and   Latex L28500 and then two
      other HP Latex machines, it   ducing  awkward  sizes  at   methods.”  two-colour litho printer,
      was an easy decision to allow   small to medium run vol-  During the past decade   before moving east a little   of the then-new 1.6m-wide
      us to keep building and   umes,” Edwards explains.   Crescent Press has progres-  way to Solihull in 2010,   Latex 360s, all roll-to-roll. A
      enhancing our reputation  “Products such as personal-  sively switched over from   which gave it the space to   3.2m Latex 1500 was later
      and growth,” he says.  ised calendars, document   being an all-litho printing  install a 10-colour   added.

      Me & My: Inkcups Helix ONE


        Like many businesses, the                                            which was requested by one   was the entry-level Helix
      machines at The Branding                                           of The Branding Lab’s most   ONE, a compact bench-top,
      Lab’s premises in Sutton                                           important customers, was   cylindrical UV inkjet
      Coldfield, Birmingham,                                             the  personalised and cus-  machine.
      were particularly quiet dur-                                       tomised drinkware market.
      ing the Covid-19 pandemic.                                                                In  October 2023, Nick
      So, Elliot Sampson, manag-                                         However, the business only   Macfarlane, UK and Ireland
      ing director of the company,                                       had a flatbed UV machine,   sales rep at Inkcups, visited
      which offers a trade print                                         which wasn’t capable of   The Branding Lab and took
      and embroidery service to                                          printing 360 degrees around   Sampson through a virtual
      promotional merchandise                                            an object.            demo  of  the  machine.
      distributors, reached out to                                        Sampson started research-
      his contacts in the industry                                       ing machines capable of   Sampson was impressed by
      that ran similar businesses   Production assistant Toni Capper operating the Helix ONE  undertaking such work and   what he saw, but he wasn’t
      and asked if it could do their   T-shirts and polos, and the   became clear their was appe-  came across Inkcups’ cylin-  able to justify the invest-
      own branding work to keep   business has gone from   tite from The Branding Lab’s   drical inkjet machines, the   ment at that time. However,
      its machines ticking over.  strength-to-strength from   customer base for a wider        in January the following year
        “I recognised an opportu-                                        Helix and Double Helix.   he saw the machine running
      nity to help businesses with   there,” says Sampson. While   range of branded products to   These particular models
      their own garment brand-  the company started out   choose from.   were not in the company’s   at the Promotional Services
      ing, mainly printing and   printing and embroidering   A potential growth area   “price range at the time”, but   Institute (PSI) show in
      embroidering onto company   onto garments, it quickly   identified by Sampson,   what was in its price range   Düsseldorf.





      www.printweekmena.com                                                                     March 2025 PrintWeek MENA 17
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